Taylor & Social Media

 Considering last year's quarantine, much of how we communicate and navigate everyday life has transitioned to the use of the internet and social media. Everyone has access to social media platforms where we post, share, and react to what's going on in our lives. With this transition, it can be difficult to understand how our online personas represent us, and how we interact with others. The New York Times created an article that outlines some tips and points of consideration when posting online. See here to read more!  

 If you have been tuned in to popular news, you may have recently heard about the debacle between a famous comedian and his interaction with General Mills, the company responsible for the popular breakfast cereal Cinnamon Toast Crunch. Social media has exploded with mentions and posts since the original post from Jensen Karp, detailing to the company how he received a box of cereal that contained...shrimp tails. Using social media, Karp has covered his ongoing investigation with General Mills. The company's social media had been doing a poor job of publicly responding to the claim, allowing the issue to escalate. This event makes a great point about how businesses should use social media to respond to controversy. Check out a full explanation of the incident here .